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  You spend time creating content. You optimize every page. You rank on Google. But when users search, they don’t even click. Instead, they get their answers right on the search results page. No visit to your website. No conversions. Just information taken and displayed by Google. This is the reality of Zero-Click Searches. The number of searches that don’t get to witness a click is more than half. The reason? Featured snippets, knowledge panels, and instant answers take up prime space. While Google claims this improves user experience, for businesses, it’s a problem. If people find what they need without leaving Google, what happens to your traffic? And more importantly— what can we do? The transformation of Google from a search engine to an answer engine Google was once a place where people searched and clicked on websites to get answers. Now, it wants to be the answer itself. If you’ve ever searched for weather updates, quick definitions, or simple facts, you’ve seen this in act...

People have been using ChatGPT for a long time now. It has become one of the most important applications for many businesses and institutions alike. Writing an essay, making detailed reports, analyzing a large amount of data, solving complex problems, etc., it can do it all. Not only that, it has simplified the day-to-day lives of normal people as well. OpenAI had in recent times added many things to the   ChatGPT new updates . But the most exciting part is that ChatGPT has recently launched a feature that will make things even simpler. It is the New Shopping feature. Yes, that’s correct! You can now literally use it for shopping online. It is about to make the shopping experience even more smooth and better. Let’s take a closer look and find out what it is all about. 1.  The way it shows search results: Now, when one searches for a particular product to shop, unlike Google, which shows a whole endless list to choose from, ChatGPT answers the search query in the chat box ...

Timing is everything, especially in the fast-paced world of social media. Uploading the post at the right time can decide whether a post performs well or fails badly. You might be thinking that what would be the best hour to share a post? The answer to that is a strategic and data-driven approach to unlocking maximum engagement for your brand. This guide explores the factors influencing a post’s timing and how businesses can optimize their schedules for success. Whether you're a brand looking to grow or a  Social Media Marketing  professional, understanding this is crucial. Why Timing Matters? Social media is about being present when your audience is online. Posting at random times might result in low visibility, especially with ever-changing algorithms. Knowing when your audience is most active ensures your content gets noticed, shared, and appreciated. Timing also depends on the platform. While Instagram might see peak engagement in the evenings, LinkedIn could perform bette...

If you own a business, be it a small or a big one, showing up on Google can make a big impact on it. When someone is searching for something related to your business or niche, you want your business to appear on that list. Here is where  GMBP , also known as Google My Business Profile, helps. It makes your business appear on the maps and Google search, showcasing its name, address, images, reviews and even the working hours. In short, it finds your business, and when it is found on Google, it automatically generates a bit of trust. The best part is that it is free. However, there is a catch: it works best when it has been set up properly. Let us break it down in a simple way. What is Google My Business Profile (GMBP)? Google My Business Profile, or GMBP, is a listing service by Google. It lets you manage the way your business appears in search results and on Google Maps. With this profile, people will be able to see all the necessary information about your business, such as the con...

SEO can seem difficult to understand for some, especially with all the myths floating around. It has been talked about a lot, but is it really correct? Let’s debunk some of the myths around it, have a clear understanding, and break down what actually works in 2025. Myth #1: SEO Is All About Keywords So, you might have heard that SEO = Keywords. Well, yes and no. Sure, SEO involves keywords, but it’s not the whole story. Google’s algorithms have evolved, and it’s more about context and content quality. Instead of jamming keywords into your page, focus on making your content helpful. Answer the questions your audience has. When your content is valuable, the right keywords will naturally fit in, and search engines will notice. Myth #2: SEO is a one-time thing One more Myth is that once you are done with optimizing your website, you're done. But SEO is an ongoing process. Assume it as watering plants. You need to keep watering it, trim the overgrowth, and make sure the saplings are gro...

Coding is not necessarily a tough thing. In fact, to write a sentence and to write a code can be pretty similar. Sounds surprising, right? But that’s exactly what   Canva Code   is all about. If you’re here, chances are you’re curious. Maybe you’ve heard the buzz and wondered, “Can I really build a website without learning all the coding stuff?” The answer is yes. And not just yes it’s probably easier than anything you’ve tried before. Let’s break it down. Getting Started with Canva Code First, open Canva. You’ll see the usual design dashboard. But here’s the twist—look just above the search bar. There’s a new button that says Canva AI. Click on it. That’s where the magic begins. In the text box, you simply describe what you want. Want a website for your cupcake business? Say that. Want a mobile app for your book club? Type it in. The tool takes your words and turns them into real, working code. No classes. No tutorials. No confusion. Anyone Can Use It This isn’t just a c...