Zero-Click Searches: Is Google Stealing Your Traffic?

You spend time creating content. You optimize every page. You rank on Google. But when users search, they don’t even click. Instead, they get their answers right on the search results page. No visit to your website. No conversions. Just information taken and displayed by Google. This is the reality of Zero-Click Searches. The number of searches that don’t get to witness a click is more than half. The reason? Featured snippets, knowledge panels, and instant answers take up prime space. While Google claims this improves user experience, for businesses, it’s a problem. If people find what they need without leaving Google, what happens to your traffic? And more importantly— what can we do? The transformation of Google from a search engine to an answer engine Google was once a place where people searched and clicked on websites to get answers. Now, it wants to be the answer itself. If you’ve ever searched for weather updates, quick definitions, or simple facts, you’ve seen this in act...